According to a study conducted by retail consultant Technopak, the men’s apparel market in India is worth nearly $2 billion (Rs 12,000 crore) more than that of women. The men’s apparel market in India is valued at about $17.3 billion (Rs 104,000 crore), whereas the women’s segment is sized at $15.5 billion (Rs 93,000 crore). This clearly indicates that men do indulge in clothes shopping more than women.
Women are generally perceived as being shopaholics. But that isn’t the case anymore. Men do spend more time and money when shopping for clothes. The rise of several fashion brands and printed t-shirt manufacturers has paved the way for a lucrative market. Men have developed a defined sense of style which lets them work with different apparels to come up with their own style. It is this particular aspect which has been driving sales for men’s apparels over the last few years.
As is evident from the above data, men spend more on shirts, trousers and denims as compared to other apparels. The large share may be due to the wide spread popularity of these three apparels in formal as well as casual wear. The fastest growing segments for men are denims and T-shirts. With brands such as Witty Vogue coming up with witty attitude t-shirts, the market demand will definitely move up.
Speaking of attitude t-shirts, there has been a gradual rise in printed t-shirts for men and women where manufacturers are using the background of the t-shirt as the base on which funny quotes and designs are printed. These apparels are appealing to people across ages because they are just too witty to resist. The quotes used on the t-shirts are usually funny, but they may also reflect some serious thoughts on which people can definitely ponder. This is the beauty of these printed t-shirts. They are more than just clothes; they have become a way of life for many.
I've always had hard time when it comes to choosing clothing and accessories. But Chicks Alley has provided me with such a great variery of fashion products that I always manage to find something that fits my tastes.
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